Privacy Policy

The protection of your privacy is important to AVL.

We know that you care about which information about you is used and stored. We strictly observe the legal provisions and regulations applicable to us when processing your personal data and we are committed to maintaining robust privacy protections for all our users.

This AVL Privacy Notice is designed to help you understand how we collect, use and safeguard the information you provide. It explains how we handle your personal information and how you can access and update your preferences. The AVL Privacy Notice applies to all of your interactions with AVL through:

  • subsites to

Personal data you share with us through these sites will be processed by AVL and AVL group according to the principles set out below:


General Information about Data we Collect

Areas of the AVL Website.

Privacy and trust go hand-in-hand. Both are valuable to us

Storage of Your Personal Data

Are Your Personal Data being Shown to Others?

Sharing your Personal Data with other AVL Affiliates and/or AVL companies

Your Personal Data in AVL Marketing and Promotion Activities

Cookies and Similar Technologies

Google Analytics


General Information about Data we Collect

We collect “Non-Personal Data” but also “Personal Data”.

Personal Data include, for example, your email, contact and company address information etc. that you provide us (e.g. through a registration process on or through other channels).

Non-Personal Data include all information that cannot be used to identify you as a person, such as usage data, generic demographic information, landing page hit rates referring to our website pages or URLs. When Non-Personal Data is being linked to Personal Data it becomes Personal Data.


Areas of the AVL Website

Information about the collection of Personal Data when you visit our website

Anyone may visit the public areas of the AVL website without disclosing his or her name, address, etc. Such information is only requested by AVL if needed to provide services to you or to fulfill requests you may have (such as registering, orderig documents, subscribing to a newsletter, registering for an event, etc.).

When you use our website for informational purposes, only, and for as long as you do not provide us with any information about you, then we only collect data that is technically necessary for us to show you our website and to ensure its stability and security (legal basis is Art. 6 (1) (f) GDPR). Such data are:

  • IP address of the accessing computer
  • Date and time of retrieval
  • URL of the retrieved page
  • Status message as to whether the retrieval was successful
  • Transmitted amount of data
  • The referrer URL from which the user came to the retrieved page
  • HTTP user agent information (i.e. information about the accessing device, its operating system, and its browser)
  • information stored in Cookies we have set
  • log files we have created to be able to describe an event that has occurred during your visit (e.g. acceptance of Terms of Use).


Information about the collection of Personal Data when you register on our website

If you want to enjoy content on our website in a user-targeted manner you are required to regi­ster into secure areas, made available as part of our website (e.g. on “my AVL”). The content and applications in such secure area are selected according your account settings and access rights.

The Personal Data we collect within such secure areas may include the following, depending on what you have provided:

  • Name and Contact Details (first name, last name, email address, postal address)
  • Registration Information (preferences, participation details of an event, food requests, special assistance requests for an event, event ticket prices and payment methods)
  • Geographical Data (information about where you are located, such as country, city, postal code)
  • Payment Data (payment details such as billing address, payment method and payment status)
  • Interests and Preferences (your interests and preferences related to our products and solutions and what you have downloaded from

The purpose of collecting Personal Data in such secure areas, is to make it possible for you, as an AVL website user, to influence the content we will serve you with (by reflecting your own personal needs and preferences). Also, you enable us to provide you with information on specific topics via your preferred channel (website, email, postal, phone), if you have opted to receive such information. Further, the objective is to make it easier for you to engage and interact with our products and solution portfolios, receive offerings, and purchase products via the AVL website.

According to Art. 6(1)(b) GDPR the processing of your data is necessary for fulfilling a contract with us or for carrying out pre-contractual measures, since without this we can not conclude the contract or take pre-contractual measures.


Information about the collection of Personal Data when you email us or fill in a form

When you contact us by e-mail, through a form on our website (such as the registration form for the participation to an event, or to download a publication), or through other areas on the website made available to you to fill information, the information you provide (your e-mail address and, if applicable, your first name and last name, plus information explicitly asked for, or further information you provide us with) will be stored by us to answer your questions, to process transactions that you have requested, to pass on information about AVL products and solutions (legal basis is Art. 6(1)(b) GDPR).


Information about the Collection of Personal Data when you Refer a Friend, or receive a Respective Message (Forward to a Friend)

Sometimes, you have the possibility to point a friend to a section on our website if you believe this is useful to that friend. In that context you may enter another person’s email address as the recipient of a message generated within our systems. The message will contain the link to the section of our website you deem to be useful, your email address (as the sender), your name, all of which will be visible to the recipient together with the other information you entered into the subject line and the body section of the respective message.

When you receive such a message you see all of the information that has been entered into the “Forward to a friend”-form. It may be the following: email address, first name, last name, any other information about you, which the website user has entered into the form.

Such information will only temporarily be stored, and processed for the time needed to have an email being sent on behalf of the website user. While we may keep logs to protect ourselves, we do not otherwise use the information provided to us via the corresponding form. Further processing does not take place in relation to information provided in this way, nor do we pass on such information to third parties. It is our legitimate interest to offer such functionality to keep up a conversation about our offerings that are, upon corroboration from a website user, of interest to the recipient (Article 6(1)(f)).


Information about the Collection of Personal Data when you use other areas (e.g. our Shop)

When you register for and use our shop or other areas of the website additional privacy statements apply.

Information about the use of Personal Data when we choose Custom Audiences on third party sites

We sometimes define Custom Audiences to deliver advertisements to Website Visitors on third party sites (mainly social media sites, e.g. Facebook, Linkedin, etc.) based on email addresses that we have collected.  For example, on Facebook we use Facebook Custom Audiences and on Linkedin we use Matched Audiences. On these social media websites, we sometimes can Identify information about you, such as demographic and other information, such as your academic title, industry, or organization, to improve our marketing efforts. You will learn more about these programs under the following links:


Privacy and trust go hand-in-hand. Both are valuable to us.

Responsible Body (“Controller”)

The body responsible for this website and for the privacy aspects of this website (collection, processing and use of your Personal Data) in accordance with Art. 4 para. 7 EU General Data Protection Regulation (GDPR) and its contact details are mentioned in the imprint (individually designated for country pages).

Our data protection manager can be reached by email at:


Your Rights as a Data Subject

You have the right to access according to Art. 15 GDPR, rectification according to Art. 16 GDPR, erasure according to Art. 17 GDPR, restriction of processing according to Art. 18 GDPR, and – if applicable – data portability according to Art. 20 GDPR.

Where we use your Personal Data based on Art. 6(1)(f) GDPR you further have the right to object against our use of your Personal Data. We shall no longer process such Personal Data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms. If you want to exercise your right to object in such a scenario please contact us at:

Where we process your Personal Data on the basis of your consent you can revoke that consent at any time. The revocation does not affect the legality of the processing carried out on the basis of the consent prior to the revocation. If you want to withdraw your consent please contact us at:

For your safety and ours, we may need to authenticate your identity before fulfilling your request.

Furthermore, if applicable on you, there is also a right to lodge a complaint with an appropriate data privacy regulatory authority (Article 77 GDPR).

To What Extent Is There Automated Decision-Making?

We generally do not use any automated decision-making pursuant to Article 22 GDPR. If we use this procedure in individual cases, we will inform you of this separately, as long as this is a legal requirement.


Storage of Your Personal Data

Retention of Your Personal Data

In order to offer you the best customer experience, we are storing the Personal Data that have been provided by you during your interactions with AVL.

We delete data after the storage is no longer required. For tracking information acquired through our Newsletters see below (“Newsletter Tracking”), we may need to keep data on file beyond that period if statutory retention rules require us to do so. In such scenarios, we will restrict the processing to what is needed to fulfill the statutory retention rules. For data retention in the context of our use of Google Analytics see below (“Google Analytics”).

Personal Data provided to AVL by you online may be linked to information passed on to AVL when services or products are ordered.


Deletion of Your Personal Data

AVL will provide you with information about what Personal Data of yours we store. You can get information about your stored data at any time free of charge, and you may at any time assert your right to correct incorrect information, or to delete your data. If you wish to do so please contact our data protection manager at


Updating or Changing your Account

The stored Personal Data relates to the information you provided to us, including your personal preferences, all of which you can change, update or erase as follows:

You can always make changes through your account. Simply log in and follow the instructions to edit your profile information in “My Data”.

Additionally, you can select your topic preferences and sign up for our newsletter in “My News”.

If you want to delete your account, please contact us at

If you have any other questions, contact the data protection manager at


Security Measures we Apply When Holding Your Data

Taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons AVL makes appropriate effort to protect Personal Data against accidental and illegal destruction and loss. AVL endeavors to ensure that Personal Data is used in a proper manner and to protect it from unauthorized access, use, or disclosure. We use a combination of process, technology and physical security controls to help protect personal information from unauthorized access, use, or disclosure.

Further, access to personal information is restricted to those employees, contractors, and agents of AVL who need to know such data to perform their assigned functions and develop or improve our products and services.


Are Your Personal Data being Shown to Others?

Sharing your Personal Data with other AVL Affiliates and/or AVL companies

Any Personal Data that you provide online through AVL websites may be passed on to other AVL Affiliates and/or AVL companies. We will do so only if deemed appropriate. All AVL Affiliates and/or AVL companies are bound by a groupwide Data Protection Policy.

Sometimes, and least partially, your Personal Data will be processed outside the EU or the EEA, namely in the following countries: Brazil, China, India, Japan, South Korea, Russia, Thailand, Turkey, and the United States. Other destinations may be added over time. Please refer to the current list of AVL Affiliates at Transfers to AVL Affiliates and/or AVL companies will be made on the basis of declarations of adequacy or other accepted safeguards according to the Articles 44 et seq. of the GDPR, in particular standard data protection clauses adopted by the European Commission.

Please contact us if you would like to request to see a copy of the specific safeguards applied to the export of your information (Art. 13 para 1(f) GDPR).


Sharing your personal data with payment service providers

If you make payments to us through the methods anticipated on the AVL Website, your payment details will be transmitted to chosen payment service providers depending on the payment method you have selected.

The payment service provider bears the responsibility for your payment data.

Currently, AVL uses the services of Wirecard AG, Einsteinring 35, D – 85609 Aschheim. The contact details of Wirecard, of its Data Protection Officer (if any), and the categories of personal data processed by the payment service providers are available at


Use of other Service Providers

We use service providers for a range of services. If we do so we ensure to be in compliance with the requirements under Art. 28 GDPR (provision describing the safeguards to apply when data processors are being used).


Secure Transmission

When special categories of Personal Data is transferred over the Internet, we encrypt it using Transfer Layer Security (TLS) encryption technology or similar technology.


Your Personal Data in AVL Marketing and Promotion Activities


In addition to the processing of your Personal Data for purchasing reasons, we may use your information for the following marketing purposes (legal basis is Art. 6(1)(f) GDPR):

  • Sending interest-related newsletter
  • Inviting you to events and webinars
  • Informing you about the latest product and software releases, product recommendations, market trends/insights and promotions
  • Inviting you to participate in surveys in order to help us to improve our communication and communication platforms
  • Provide you with emails containing updates about technical developments and similar information.

Sometimes, we may ask you for your consent with respect to our marketing and promotional endeavors (legal basis then is Art. 6(1)(a) GDPR).


Opting-out from Our Communications 

You can always unsubscribe from AVL marketing communication by logging-in to AVL My Cockpit and unsubscribing from marketing and promotional messages by clicking the unsubscribe tick box in “My News”. Your request will be processed immediately. You then will automatically be unsubscribed from all further information such as event, webinar, product and solutions, product release highlights etc. (except if you limit your opting-out to specific categories of messages). You can also object against such use of your Personal Data by contacting us at:

Where we process your Personal Data on the basis of your consent you can revoke that consent at any time. The revocation does not affect the legality of the processing carried out on the basis of the consent prior to the revocation. If you want to withdraw your consent please contact us at:

You can always change your preferences in the AVL My Cockpit (“My News”).


Newsletter Tracking

When sending out newsletters we use so-called web beacons or tracking pixels. A web beacon or a tracking pixel is a one-pixel image file embedded within the newsletter message, served to you from a remote server when you open the newsletter message. We use these to evaluate your user behavior. For this, the data mentioned in the section “Areas of the AVL Website” and the following information are linked to your e-mail address and an individual ID: (i) email delivered or not; (ii) email opened or not; (iii) timestamps; (iv) links clicked; (v) content viewed. This data is used to create a user profile to better align the newsletter with your interests. This data will also be linked to your activities on our website. We will understand to what extent our offerings are of interest to you.

The information collected in this way will be stored by us as long as you have subscribed to the newsletter. Once you log out, it will be stored statistically and anonymously.

You have the possibility to opt-out from such tracking at any time, if so inform us at or use other methods we provide within the newsletter email.


Cookies and Similar Technologies 

We are using cookies on our website.

What are Cookies?

Cookies are small files that are stored on a user’s computer. They are designed to hold a modest amount of data specific to a particular client and website, and they can be accessed either by the web server or the client computer. This allows the server to deliver a page tailored to a particular user, or the page itself can contain some script that is aware of the data in the cookie and so is able to carry information from one visit to the website (or related site) to the next (see


What are Cookies being used for?

Cookies help to improve your experience with our website by helping you resume where you left off, remembering your login, your preferences, and or providing you with various tailored functions, such as showing you content targeted to your interests. We use information derived from cookies to improve the navigation structure of the AVL websites and optimize their user-friendliness (legal basis is Art. 6(1)(f) GDPR). A large part of the AVL websites may also be viewed without cookies.


What kind of Cookies?

On our website, we use cookies. Some of these cookies are necessary, while others help us to improve your experience by providing insights into how the site is being used. Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences. Analytical cookies help us to improve our website by collecting and reporting information on its usage.

These cookies may be session cookies or persistent cookies. Session cookies will be deleted when you close the browser, or shortly after having logged out. Session cookies store a session ID. With this, different requests from your browser can be assigned to the shared session so that your computer can be recognized when you return to our website. Persistent cookies are stored on your device for a certain period of time, and then automatically deleted after that period of time, specified for each individual cookie, has lapsed.


How can I avoid the placing of Cookies on my device?

When opening the website you will see a banner that is being shown on the website. You can confirm that you are permitting analytical cookies.

You may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the browser used, and may thus deny the setting of cookies. This is possible in all popular internet browsers. If you deactivate the setting of cookies in the internet browser used, not all functions of our website may be entirely usable.


Deleting Cookies Manually by You

You can at any time delete cookies that already have been stored on your device. Files containing cookies are usually stored in your browser directory.


Google Analytics

To constantly improve and optimize our AVL product and service offerings, we are using web tracking technologies. For this we are using Google Analytics, a Web analytics tool offered by Google Inc. (“Google”, that provides statistics and tracks web traffic.

Google Analytics requires the placing of “cookies” on the device from which you access the web pages. These cookies enable us to analyze the use of our web pages by you. In addition, for the purpose of identifying trends and improving our online offer, usage data such as the page last visited, the browser used, date, time, etc. are being evaluated. The information generated by the cookie about the use of the web pages are usually transmitted to a Google server in the USA and stored there. Google has submitted to the EU-US Privacy Shield, Framework.

AVL uses Google’s services by enabling the IP anonymization feature. This leads to Google storing the user’s IP address only in a shortened format, resulting in anonymization / masking. The anonymization or masking of the IP takes place after the IP addresses arrive in the Google Analytics data collection network, but before any storage or processing of the data takes place. For more information, see: IP Anonymization in Google Analytics.

On behalf of AVL, Google will use the information obtained from cookies to evaluate the use of the web pages by you, to compile reports on web page activity and to provide other services related to web page activity and internet usage to AVL. This is our legitimate interest in data processing. The legal basis for the use of Google Analytics is Article 6(1)(f) GDPR.

In addition, data submitted to Google via the Google Analytics service is linked by Google with third-party cookies associated with visits to other websites, such as when an advertiser uses their Google Analytics data to create more relevant ads, or would like to more accurately analyze their traffic. More about this can be found under the explanatory page about Google Analytics provided by Google.

You may prevent the cookie generated information (including your IP address) from being collected, transmitted to Google and processed by Google by downloading and installing the browser plug-in available at the following link (effective only for the device on which you install the browser plug-in): (not for mobile devices).

Instead, you can prevent the placing of cookies on your device by adapting the settings in your browser software accordingly.

Additional information about the third party provider: